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Lucy Pinder has been announced as the new face of Lynx Dry following in the footsteps of Abbey Clancy, Kelly Brook and Keeley Hazell, Lucy will star in two new digital games created to see if guys can control their Premature Perspiration.

Following the research revealing that emotion-triggered, nervous sweats that led one third of men ruining their chances with attractive women. Lynx went in search to see how far men can control this emotionally debilitating affliction.

And with Lucy Pinder as the UK's Number 1 cause of Premature Perspiration, a few games were created to give men a head start in controlling their staying power with the opposite sex using the legendary Lynx effect.

Lucy says: "It's so exciting to be the new Lynx Girl, especially on a project like this. You can meet the best looking and funniest man but if he starts getting sweaty it is a big turn off. I cant wait to see if guys will be able to control me...


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